01
Education
UT Austin IPSI, GEAR UP, the Dana Center, Compass Learning
02
Public media
Austin PBS, including Austin City Limits
03
Nonprofit technology
Convio
04
Community & economic advocacy
Greater Austin Asian Chamber of Commerce
Selected projects
Featured Work
Branding
Access Asia
A brand and a website for the Chamber program routing Asian trade and investment into Central Texas, carried across five markets and every delegation that travels.
Branding · Events
Asia x Austin Summit
The Chamber's annual summit, staged at the Long Center at the peak of SXSW with a full identity, a seven-session mark system, speaker graphics and a mobile guide.
Branding · Events
Ovation Gala
Four annual identities and one evolving event experience for the Chamber's celebration of Asian Pacific American culture, business and community.
Branding
GAACC brand system
Designed the master brand, then carried it across every program for five years as a team of one.
Video
Bright Lights at Ovation 2023
A CBS Austin studio collaboration created for Ovation 2023, bringing community voices together to announce a planned Greater Austin Asian Chamber of Commerce podcast.
Video
Ovation X: What Will Austin Be Like In 2032?
A community-voice film produced for the Ovation X stage program, asking Austin leaders and community members to imagine the city ten years ahead.
Timeline
- 2026
Branding · Events
Asia x Austin Summit
The Chamber's annual summit, staged at the Long Center at the peak of SXSW with a full identity, a seven-session mark system, speaker graphics and a mobile guide.
- 2025
Branding
Access Asia
A brand and a website for the Chamber program routing Asian trade and investment into Central Texas, carried across five markets and every delegation that travels.
- 2022
Branding · Events
Ovation Gala
Four annual identities and one evolving event experience for the Chamber's celebration of Asian Pacific American culture, business and community.
- 2021
Branding
GAACC brand system
Designed the master brand, then carried it across every program for five years as a team of one.
- 2021
Branding
UT Austin GEAR UP
In this current (and ongoing) project, I was tasked to “extend” the existing brand of the UT Austin GEAR UP program, a federally-funded…
- 2021
Branding
Logo Design
Creating a good logo is tough! Logos are subjective in that a given mark will either appeal to a broad audience or it won’t, but they also…