Greater Austin Asian Chamber of Commerce · 2021–2026
GAACC brand system
Designed the master brand, then carried it across every program for five years as a team of one.
01 · The challenge
The Chamber had outgrown an identity that couldn't stretch across its growing slate of programs. It needed one brand that could hold together a dozen initiatives without losing its voice.
02 · My role
Designed the brand in 2021 as a freelancer, then joined the Chamber and owned every extension of it. I handled the work solo until 2026 and was promoted to VP of Marketing & Communications in September 2025.
03 · What I built
- Master logo suite, palette and typography
- Brand book and shareable brand kit
- Sub-brand lockups for every program, event and initiative
04 · The work
05 · What happened
To come
Programs under the brand
To come
Membership growth
To come
Sponsorship growth
