About
Erich Pelletier
For two decades I've built communications for organizations that serve people. My work has spanned sectors: education, public media, nonprofits, the arts. For the last five years, I've been honored to lead marketing and communications for the Greater Austin Asian Chamber of Commerce.
I designed the Chamber's brand in 2021 as a freelancer, then spent five years extending it across every program as a team of one. In 2025 I was promoted to VP of Marketing & Communications. In 2026, we added our first full-time MarComm Coordinator.
Whatever the canvas, from a campaign to a website or a wall, trust the work will be intentional, well-crafted, and tight.
How I lead
A model of the servant leader, I'm never afraid to get my hands dirty in the code or in the literal sawdust and mud of an event. I've done a little bit of everything, so my confidence is earned.
I've run production teams across time zones and language barriers at Ignite! Learning and managed vendor inputs at Compass Learning, Convio and Stream57. I've also scoped, written, designed, and shipped everything myself as a team of one. Somewhere in between, it turned out I knew how to work with people to get cool stuff done.
How this site was made
I built this site (and accessasia.co) with Lovable, an AI app builder. In early 2026 I used Claude.ai to create the first online guide for the Asia x Austin Summit. The initial Lovable build was based heavily on a WordPress-based site I built around 2018 to replace an even older portfolio I'd first hand-coded around 2006.
After more than two decades of developed expertise in deploying enterprise-grade company websites in Wordpress, Drupal, Wix, homebrewed platforms, hand-coding HTML every day and being "the web guy," I'm happy to turn some of the nuts and bolts over to these very capable robot helpers.
Focus Sectors and Themes
01
Education
UT Austin IPSI, GEAR UP, the Dana Center, Compass Learning
02
Public media
Austin PBS, including Austin City Limits
03
Nonprofit technology
Convio
04
Community & economic advocacy
Greater Austin Asian Chamber of Commerce
Experience
- 2025–present
VP, Marketing & Communications
Greater Austin Asian Chamber of Commerce
- 2021–2025
Marketing & Communications Manager
Greater Austin Asian Chamber of Commerce
- 2012–2024
Brand, web & creative consulting
elevatedprimate Productions (consulting)
- 2021–2022
Communications and Marketing
UT Austin IPSI
- 2017–2021
Communications
Charles A. Dana Center, UT Austin
- 2015–2016
Interactive
Austin PBS
- 2012–2014
Creative production, Web, & video
Compass Learning
- 2011–2013
Web & video
Convio
Director of International Production
Ignite! Learning