Greater Austin Asian Chamber of Commerce · 2025 to 2027
Access Asia
A brand and a website for the Chamber program routing Asian trade and investment into Central Texas, carried across five markets and every delegation that travels.
Access Asia is the Greater Austin Asian Chamber of Commerce program building sustained presence in Taiwan, Korea, Japan, Singapore and India, promoting the region year round and routing inbound interest back to the Central Texas organizations ready to act on it. Access Austin is the other half of the same program, receiving the companies that decide to come.
The work travels. Delegations went to Seoul in 2025, then Taipei, Hanoi, Ho Chi Minh City and Singapore across three weeks in 2026, with Korea returning in October and Taiwan again in 2027. Each trip carries its own identity into rooms full of ministry officials, manufacturers and investors who have never heard of Austin.
01 · The challenge
The program was asking Asian trade ministries and global manufacturers to take a mid-sized American region seriously, and it was doing that from a standing start. Everything a delegation put in front of those rooms had to look like it came from an institution with a long memory and a long horizon.
02 · My role
Brand and digital lead. I built the Access Asia identity and the family of delegation and sister-program marks, designed the delegation campaign graphics, and designed and built accessasia.co.
03 · What I built
- Access Asia program identity
- Access Austin and Austin Taiwan Office marks
- Delegation identities for Taiwan, Korea, Vietnam and Singapore
- Delegation banners, decks and recruitment graphics
- Challenge coins and delegation gifts
- accessasia.co
04 · The work
The marks
One structure holds the whole program. The red block stays fixed and the second word changes, so a new market or a sister program can join without a redesign.
Delegation campaigns
Every trip gets a banner that has to work as a recruitment ad in Austin and as a welcome graphic in market, in two languages.
In market
Seoul, Taipei, Hanoi, Ho Chi Minh City and Singapore. Partner hosts carried the Chamber mark on lobby signage, elevator screens and boardroom displays as delegations arrived.
The program story
05 · What happened
5
Priority markets carrying the brand: Taiwan, Korea, Japan, Singapore and India
5
Delegations identified and promoted from 2025 through 2027
3 weeks
One 2026 tour across Taipei, Vietnam and Singapore
1
Site designed and built end to end at accessasia.co
To come
Partner organizations
To come
Leads routed to partners
